Make it yours.
What to expect when ordering a custom hat.
Ordering a custom hat can feel special since it may last a lifetime and show self-appreciation. The right fit and design can lead to a great fashion experience. So, what does the process involve? It starts with inspiration from your dreams, favorite colors, shapes, and textures. The hats on our website reflect previous clients' ideas and our hat maker’s style, helping you choose what you like.
Next, we need to get your size right, which is crucial for a successful custom hat. You can measure your head in person at our Nelson studio or online through a video call. Just have a flexible measuring tape ready. After making initial contact, we will guide you through the sizing process.
Then comes the fun part: choosing your design. This includes materials, crown and brim shapes, colors, and trims that resonate with you. We’ll answer all your questions and share our hat-making experience so you feel confident about your choices. Finally, we will begin handcrafting the hat based on your design.
Finest materials for maximum comfort.
We offer a wide range of materials for our hats. The base is always felt that is being sourced cruelty free all around the world.
Only you can decide which base material feels best for you.
A breathable warm wool, a soft rabbit fur or the most pleasant embrace of a beaver fur hat - the choice is yours.
It all began with a hat. A purchased one, crafted by machines rather than hands. Yet, as she looked closely, a spark ignited within her. She thought, "I can do that. I can do that better." And so, her journey began.
In her quest for mastery, she discovered that hatmaking is a vanishing art form, one that lacked mentors, especially in New Zealand. Undeterred, she embarked on a self-guided exploration, delving into research, disassembling vintage hats, and experimenting tirelessly. Through persistent effort, Lisa, the chief hatmaker at apes & apples apparel, has honed her craft to create hats that are both distinctive and meticulously refined.
Utilizing the finest materials and diverse skills—ranging from sewing and woodworking to felting—Lisa's years of dedication to these crafts culminate in each unique design. Her creations reflect a blend of intricate artistry and personal expression, elevating the humble hat to a work of art.